Introducing our Latest Integration Partner: locize.com

TextMaster

by TextMaster

July 26, 2016

locize localization Over the last few years, our goal has been to make translation more streamlined, which has also meant that we make our service available to users in a way that’s easier for them, whether it’s through our online platform, plugins for Magento or Wordpress, or various partners. Today,...
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How Jumia earned the position as the African Amazon in just 4 years

by Elizaveta Naumov

July 19, 2016

Jumia africa Created in 2012 in Nigeria by Sacha Poignonnec and Jérémy Hodara, Jumia was able to become the ecommerce leader in Africa in just 4 years. With record growth, it has seen sales multiplied by 5 in the last two years. Today, Jumia is active in 12 African countries, employees 1800 people and has...
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[In the news] Disney’s cultural adaptation challenges; global growth mistakes and marketing effectiveness factors

by Elizaveta Naumov

June 23, 2016

  disneyshanghai This week we're sharing the top stories from around the world to help you with your international expansion: Disney's challenges with adapting its Disneyland Shanghai translations to match local preferences The main mistakes companies make when going abroad, from failure to...
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Which language will dethrone English on the internet?

popular languages internet There are over 7000 languages used around the world, with English having the most native speakers around the world, followed by Chinese and Spanish. Today, English also takes top online, as it was the original language when the Internet was created and is still the main...
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5 Key Factors to Succeed in the Chinese Market

Tips-entering-chinese-market China, which represents 13.3% of global GDP, is the world leader in export and the top economic powerhouse. According to the IMF, it has been surpassing the US in terms of GDP and purchasing power since 2014. For the last 30 years, China has been experiencing...
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