From Overwhelming to Organized: Download our Free Guide to Global Product Management

by Elizaveta Naumov

November 28, 2016

pim-translation-guide In the next five years, cross-border ecommerce is expected to reach $424 billion, according to Forrester. With 42% of shoppers only buying from websites in their native language, retailers need to localize their business in order take advantage of the cross-border...
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Reach new international markets with Akeneo and TextMaster

by Elizaveta Naumov

September 26, 2016

Akeneo-TextMaster-PIM At TextMaster, our goal is to help business to accelerate their international growth by giving them a whole new way to handle their translations. That’s why today we’re excited to announce our newest partner Akeneo PIM, one of the top product information management...
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Introducing our Latest Integration Partner: locize.com

TextMaster

by TextMaster

July 26, 2016

locize localization Over the last few years, our goal has been to make translation more streamlined, which has also meant that we make our service available to users in a way that’s easier for them, whether it’s through our online platform, plugins for Magento or Wordpress, or various partners. Today,...
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How Jumia earned the position as the African Amazon in just 4 years

by Elizaveta Naumov

July 19, 2016

Jumia africa Created in 2012 in Nigeria by Sacha Poignonnec and Jérémy Hodara, Jumia was able to become the ecommerce leader in Africa in just 4 years. With record growth, it has seen sales multiplied by 5 in the last two years. Today, Jumia is active in 12 African countries, employees 1800 people and has...
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[In the news] Disney’s cultural adaptation challenges; global growth mistakes and marketing effectiveness factors

by Elizaveta Naumov

June 23, 2016

  disneyshanghai This week we're sharing the top stories from around the world to help you with your international expansion: Disney's challenges with adapting its Disneyland Shanghai translations to match local preferences The main mistakes companies make when going abroad, from failure to...
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