In the news

[In the news] Disney’s cultural adaptation challenges; global growth mistakes and marketing effectiveness factors

by Elizaveta Naumov

June 23, 2016

  disneyshanghai This week we're sharing the top stories from around the world to help you with your international expansion: Disney's challenges with adapting its Disneyland Shanghai translations to match local preferences The main mistakes companies make when going abroad, from failure to...
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[In the News] Optimistic outlook for international business and tips for taking your marketing abroad

Publicate-05-2016-1 This week we're sharing the must-read articles on international business, marketing and ecommerce: Three ways to make your brand resonate with global consumers A step-by-step guide for targeting international visitors to your online store in Facebook How to boost your...
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[In the News] China’s new import laws, top website trends in Japan and global ecommerce news

by Elizaveta Naumov

April 22, 2016

  Publicate-04-2016-2 This week we're sharing the top news from around the world, starting off with the top ten myths that you need to address when expanding internationally. ClickZ's article on the latest changes in China's import laws and what this means for ecommerce businesses that want to...
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In the News: Global Marketing and Cross Border Sales

by Elizaveta Naumov

April 6, 2016

Publicate-04-2016-1 This week we're sharing a few insightful articles that will help you enhance your international marketing strategy. We've also included a quick link to our latest white paper: the Ultimate Guide to Cross-Border Sales in Europe. This in-depth resource covers everything from...
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[In the News] Top 500 ecommerce retailers, emoji influence and global SEO

by Elizaveta Naumov

February 12, 2016

In the news top 500 This week we've gathered several articles that cover everything from ecommerce facts to global expansion: With emojis becoming part of mainstream online vocabulary, businesses need to start understanding the role that they play their own marketing. Cross-border sales are the...
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