Tips & Advice

Top B2B Marketing Trends in Travel and Tourism

B2B-marketing-trends This week thousands of tourism professionals are flocking to one of the biggest B2B travel events in Europe: IMEX Frankfurt. That’s why we’re continuing our tourism series this week with some insight into B2B marketing trends in the travel and tourism market. When...
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Your travel business could be doubling its sales (and why it isn’t)

travel-website-translation Summer is around the corner and for most companies in the travel industry that means they’re entering peak season. Your business may be booming in the next few months but could you be missing out on 70% of sales? You may not even know it, but if your site is not...
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How to Choose a Translator: Part 2

by Elizaveta Naumov

April 24, 2014

translation agency Yesterday, we looked at the different types translation options for common projects like documents and web content. Today, we’re going to look at the solutions for translating complex documents like legal contracts or technical user manuals. We’ll also address an often-overlooked field:...
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How to Choose a Translator: Part 1

by Elizaveta Naumov

April 23, 2014

choosing a freelance translator Translation is a lot like choosing what to wear on a trip: there’s no one-size-fits-all option that will work in all situations. Sure, there are some basic items that you need to pack, like clothing, but even that depends on a variety of factors. The same goes for...
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Writing Product Descriptions That Sell

by Elizaveta Naumov

April 17, 2014

product description examples Imagine you head into your local clothing store and start browsing the sweater section. A salesperson walks up to you and says, “Knit sweater. 100% organic cotton. Navy blue. Sizes XS to XL”, then turns around and disappears. If that sounds weird in reality, why would it be...
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